Paramount And Adairs Partner On PAWfect PAW Patrol Kids Range
- Written by The Women's Magazine
The Paramount Australia and New Zealand (ANZ) Consumer Products Team and Adairs, a leading specialty retailer of homewares in the region, have partnered on an adorable PAW Patrol™ children’s range that are the PAWfect gifts for preschoolers this holiday season.
The delightful 12-piece range launched today and includes an extensive selection of home décor for every corner of children’s rooms including a night light, sleeping bag, wall art, bedlinen and more, all featuring whimsical illustrations of the heroic pups.
Rebecca Jenkins, Senior Director Retail and New Business, Paramount Consumer Products ANZ, said: “This partnership with Adairs is a wonderful extension of the PAW Patrol universe, allowing children to be surrounded by their favourite pups every day.
“We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season.”
Alex Liebelt, Senior Product Manager, Adairs said: “We’re excited for our first ever collaboration with Paramount Consumer Products to introduce PAW Patrol to Adairs Kids.
“Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of colour.
“We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique special, stand out pieces that both the parent and child will love.”
With prices from AU$24.99 to $199.99, there is something for every child in the new range that includes:
- PAW Patrol Pals Quilted Bedlinen
- PAW Patrol Text Pillowcases
- PAW Patrol Pals Sheet Set
- PAW Patrol Basket
- PAW Patrol Wall Art
- PAW Patrol Ultra Soft Blanket
- PAW Patrol Night Lights
- PAW Patrol Soft Toys
- PAW Patrol Flip Out Sofa
- PAW Patrol Shaped Sleeping Bags
- PAW Patrol Cushion
- PAW Patrol Hooded Towel.
Produced by Spin Master Entertainment, the PAW Patrol franchise continues to grow after an incredible year of One Big Celebration for the PAW Patrol 10th anniversary, which saw its first-ever spin-off series Rubble & Crew™, available on Paramount+, the theatrical sequel PAW Patrol: The Mighty Movie™, a PAW Patrol-themed morning tea at The Langham, as well as community events, new toys and more, all celebrating the mighty pups reaching this momentous milestone.
Building on this success was Network 10’s launch of the Nickelodeon multi-channel (Channel 13) on August 1, giving families free access to even more episodes of the much-beloved preschool series.
With so many mighty PAW Patrol fans out there, families best be quick to grab the PAWfect holiday gift from this range before they sell out.
The new Adairs PAW Patrol children’s range is available today in store and online via adairs.com.au.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About Adairs Company
Adairs is a leading specialty retailer of bedding, bedlinen, homewares and home furnishings in Australia and New Zealand. They have over 100 years’ experience and are passionate about helping our customers create a home they love.
